Monday, March 19, 2012

Salons Can Be Effectively Marketed With Certain Internet Tools


Image by infomatique
Let’s face it, the salon business is tough. In the world of nail salons, if you’ll pardon the pun, you’ve got to claw your way to the top. If you’re going to make it, you’ve got to do many things that make you stand out from the crowd – the crowd being your competition. As you’re well aware, competition is keen and getting more challenging every week. There always seem to be new salons opening, and some of them will gain a foothold while others wither on the vine. You’ve got to consider new ways to attract new customers while keeping your faithful clientele coming back regularly.
You may place coupon advertisements in local newspapers or in direct mail promotional materials, and for many years, that sort of advertising was enough to keep a salon in business, and repeat customers would return week after week. But with the arrivals of new media, a salon like yours can afford to present colorful, animated advertisements that had been previously available only to those businesses that could afford to produce television commercials. If you wanted animated text and images, you’d have to spend hundreds of thousands of dollars in production and broadcast costs. But with the power of the Internet, and in particular, the World Wide Web, you can create and benefit from electronic media that costs a mere fraction of what you’d have to spend on TV or radio commercials.

New Era Of Marketing For Salons

Marketing for nail salons has come a long way since the days when you could only use printed ads. Today’s websites can be billboards on which you can post coupons and offers that will help attract customers, and will also persuade them to return to your storefront time and time again. Best of all, you can change the content of your site quickly and easily, so if you’re suddenly inspired to present a new offering to the public, you can change your Web page almost instantly and inform people about the new offering quickly. Say you want to offer a half-off coupon targeted at first-time customers. You can design and place a coupon quickly, and you’ll likely get an instant response in many cases.
Part of the Internet’s power is that it allows you to create advertisements that will be targeted toward a particular segment of the public. If your salon is located in Los Angeles, say, it won’t likely help you if readers in Spokane, Washington, see your advertisements. Websites for salons can be constructed in a way that will make people in your area searching the Internet more likely to see your page. That way, you won’t waste time on people who are unlikely to come to your salon, and you’ll see more likely prospects at your front door. Isn’t that what you really want?